Ekta Kapoor Quotes

I firmly believe, only because I've been doing this for so long, every show takes three years. 90% of them don't get three years. It just does. It takes a long time to build a community, build a friendship with your characters. It's hard for people to grasp on and make them care about you.

If you create a good story that has a lot of story value... I think audiences like that. It's why they stick with the same TV show over and over.

As long as it comes across, the characters are well-served, the stories are good, and people like it, that's it for me. I'm a happy guy.

I'm not setting 'Jericho' up to be anything other than what it is, which is, you know, a piece of good, well thought-out, well put-together TV and entertainment.

I don't think action alone is enough to sustain a film franchise. There are tons of action movies out there that come and go and people don't care about.

I look for good scripts, not anything. It should inspire me, and the audience should like it.

Perhaps there's a lot of quality television that's not right for the individual who needs questions answered in each episode, and perhaps reality television may be a better option. With the integrity of HBO and their drive to tell stories, it takes time to arrive at any sort of answers.

Part of the reason a hit show is a hit show is because of the people - good, solid, decent people.

I have to make sure, when you start seeing a film, you are going to see it until the end. I have to, of course, entertain you a little bit. The real question is how far do I go?

Films are never meant as solutions; they just provide entertainment value.

It's too easy to underestimate your audience. But it's not rocket science: bad plays don't get people on seats; good plays do.

I feel like with the first 'Insidious' film we had a massive cache of stories and scares that we'd built up over the years. It was like a band, you know they say a band has forever to write their first album because no one cares.

A lot of scripts are written with an eye on what will be popular or what will titillate or what this actor can do well. I don't think those kinds of scripts ever work.

My criteria is always, 'Would I go see this movie? Is this character something I've never done? Who is the director? Do they inspire me?'

You have to think about storytelling over the long haul: what is going to engage an audience for, potentially, years and how characters can become deeply involving for an audience.

Peak TV has resulted in beautiful shows that have nothing in particular to tell us about humanity.

I'm not very particular about the commercial angle in my films, but entertainment is very important.

I don't consider myself an image-driven actor. I believe audiences come to watch my films because they are entertaining and not because of my image.

The goal is to write a story that you're proud of and hope the fans like it as well.

NXT is unpredictable, and they are not afraid to tell a lot of different stories and compelling stories.

Audiences are always open to an interesting story.

The more films and TV shows I spoil for myself, the more I am convinced that truly interesting stories can't be ruined - the plot thickens with the viewing like a rich sauce.

Without talent, I don't care how funny the writers are or how many comedy lines they come up, without wrestlers you can't have a wrestling program.

There is no safe zone now: whether it's commercial or experimental films, the audience wants content. Otherwise, they reject the film.

If the script is boring when I read it, I am sure it would be boring onscreen, too.