Sheena Iyengar Quotes
I do think that there are cultural differences in the extent to which we value having more and more choice.
Iyengar, Sheena. "Big Think Interview with Sheena Iyengar." Big Think, 23 Apr. 2010.
Each generation believes that technology and modernization is overtaking their way of life and forcing change upon them. In 1938, the very success of consumerism—that people have choices they never had before—placed stress on some people who had grown up making very few decisions as there was only one way to do almost everything. In the late 20th century having 500 television channels and thousands of more entertainment and educational possibilities with the Internet was a source of great stress for an entire generation of people who for most of their lives chose from the three major networks for their entertainment.
Holland had a much more individualistic culture than did France; this was one of the reasons that Napoleon Bonaparte Bonaparte was frustrated with Holland as the people were not as susceptible to his heroic, glorious image and his demagoguery as were the French.
Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010).
