Steve Ells Quotes
I certainly could've made a lot more money buying cheap ingredients, and people might not have been able to tell the difference. That was never a part of the calculus. It was not part of my DNA.
Citations
Ells, Steve. Interview by Guy Raz. "Steve Ells: Chipotle." How I Built This, NPR, 23 Oct. 2017.
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Steve Ells is an American businessman. He is the founder, former CEO, and Executive Chairman of Chipotle Mexican Grill. Ells founded Chipotle in 1993, and under his direction, the chain serves what it describes as "naturally raised meat" and promotes sustainable agriculture.