Bobby Kotick Quotes
'Guitar Hero' was much more about us not innovating in a way that was appealing to audiences. It's not about oversaturating the market.
Citations
Totilo, Stephen. "Activision CEO Bobby Kotick Answers Our Toughest Questions." Kotaku, G/O Media, 8 June 2010.
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Robert A. Kotick (born 1963) is an American businessman who currently serves as the chief executive officer since he co-founded the organization in 2009.