John Battelle Quotes


Google Now supplants the need to open an app by surfacing cards - cards that magically turn into just the information you need, when you need it - without having to go to an app to get it.


Citations

Battelle, John. John Battelle's Searchblog, battellemedia.com.

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John Battelle
John Battelle
  • Born: November 4, 1965
  • Nationality: American
  • Profession: Entrepreneur, Author, Journalist

John Linwood Battelle is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings.