Theodore Levitt Quotes
Globalization
Professor Levitt coined the word “globalization” in this 1983 article.
Theodore Levitt, 1925-2006, Business School Professor, Harvard Business Review, 1983
Sourced by: Eigen's Political and Historical Quotations
Knute the Great, King of Norway and England, was said to have attempted to control the tides. This was given by an early historian, Henry of Huntington, 1084-1155, as an example of the fallibility of kings as opposed to God.
He was the youngest person to have ever been awarded a Professorship at the Harvard Business School.
His view was that the major driver of globalization is communications and information which travel at light speed.
Theodore Levitt was a German American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".