Theodore Levitt Quotes


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Knute the Great, King of Norway and England, was said to have attempted to control the tides. This was given by an early historian, Henry of Huntington, 1084-1155, as an example of the fallibility of kings as opposed to God.


His view was that the major driver of globalization is communications and information which travel at light speed.


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  • Born: March 1, 1925
  • Died: June 28, 2006
  • Nationality:
  • Profession: Economist

Theodore Levitt was a German American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".