John Quelch Quotes
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.
Topics
Consumer Behavior, Consumerism, Anti-Consumerism
Cost-Benefit Analysis
Economic Security, Economic Insecurity, Financial Security, Financial Insecurity
Frugality
Risk Aversion
Every Time
Recession
Cautious Spending
Consumer caution
Economic Downturn
Investment Caution
Recession Impact
Spending Restraint
Thriftiness
economic caution
Citations
Quelch, John A., and Katherine E. Jocz. "How to Market in a Downturn." Harvard Business Review, vol. 87, no. 4, Apr. 2009.
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John Anthony Quelch CBE is the Leonard M. Miller University Chair Professor, Vice Provost for Executive Education and Dean of the Miami Patti and Allan Herbert Business School at the University of Miami. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School and Dean Emeritus at the China Europe International Business School, Shanghai.