John Quelch Quotes


Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.


Citations

Quelch, John A., and Katherine E. Jocz. "How to Market in a Downturn." Harvard Business Review, vol. 87, no. 4, Apr. 2009.

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John Quelch
John Quelch
  • Born: August 8, 1951
  • Nationality: American
  • Profession: Educator

John Anthony Quelch CBE is the Leonard M. Miller University Chair Professor, Vice Provost for Executive Education and Dean of the Miami Patti and Allan Herbert Business School at the University of Miami. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School and Dean Emeritus at the China Europe International Business School, Shanghai.