Hamish Bowles Quotes
Essentially what you're doing is collaborating with the photographer to create an image that reflects the fashion you're trying to capture and also hold a mirror up to the zeitgeist at the moment.
Citations
Bowles, Hamish. In Vogue: The Editor's Eye. Directed by Fenton Bailey and Randy Barbato, HBO, 2012.
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Hamish Bowles is an English fashion journalist and editor. Since 1995 he has been the European editor-at-large for the American edition of Vogue.