Herbert Bayard Swope Quotes
Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one.
Citations
Kahn, E. J., Jr. The World of Swope. Simon & Schuster, 1965.
Related Quotes
Herbert Bayard Swope Sr. was an American editor, journalist and intimate of the Algonquin Round Table. Swope spent most of his career at the New York World. He was the first and three-time recipient of the Pulitzer Prize for Reporting. Swope was called the greatest reporter of his time by Lord Northcliffe of the London Daily Mail.