Edward de Bono Quotes

You know, when you look carefully at stuff that you deal with everyday, applying a little creativity to it and thinking outside the box, it's amazing what you can do.

Creativity is the power to connect the seemingly unconnected.

There's an alternative. There's always a third way, and it's not a combination of the other two ways. It's a different way.

Creativity is not talent but attitude.

Creativity has no boundaries.

I know how to think outside of the box and be creative.

Companies have too many experts who block innovation. True innovation really comes from perpendicular thinking.

I'm creative; I'm not re-creative.

Creativity is bound up in our ability to find new ways around old problems.

There's no one way to be creative. Any old way will work.

Letting your mind play is the best way to solve problems.

We can't get any new thinking because we can't get any new thinkers.

When trying to innovate, most people stop after 10-15 possibilities, failing to recognize that their first ideas are usually the most obvious ones.

Kids have some of the best ideas - bringing new eyes to old problems.

The secret of innovation is to see what all see but think what none think

Creativity is not an ability that you either have or do not have. It is, for example, and this may surprise you, absolutely unrelated to IQ, provided you're intelligent above a certain minimal level.

It's how creativity works. Especially in humans. For every good idea, ten thousand idiotic ones must first be posed, sifted, tried out, and discarded. A mind that's afraid to toy with the ridiculous will never come up with the brilliantly original.

I'll be more enthusiastic about encouraging thinking outside the box when there's evidence of any thinking going on inside it.

Discovery is seeing what everybody else has seen, and thinking what nobody else has thought.

Creativity is putting your imagination to work, and it's produced the most extraordinary results in human culture.

Creativity is the sudden cessation of stupidity.

Creativity is the process of having original ideas that have value. It is a process; it's not random.

Take advantage of the ambiguity in the world. Look at something and think what else it might be.

I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.

It's always good to take an orthogonal view of something. It develops ideas.