Edward de Bono Quotes

What Einstein was able to do was - to use a cliche - think out of the box.

The best way to get people to think outside the box is not to create the box in the first place.

I like to laze around. I think that's a huge part of creativity. You have to let your mind relax and then another part of your brain suddenly connects with the solution you're trying to find.

Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

Creativity, as I see it, is the process of putting your imagination to work. It's been defined rather simply as applied imagination. That's not a bad way to think about it.

I'll be more enthusiastic about encouraging thinking outside the box when there's evidence of any thinking going on inside it.

Smart people are a dime a dozen. What matters is the ability to think different... to think out of the box.

A designer is someone who constructs while he thinks, someone for whom planning and making go together.

Do everyday things in a new way to get the brain thinking in new ways.

I know how to think outside of the box and be creative.

You're always moving and thinking about a whole bunch of things. But those traits work well for me in studios and in meetings about creative ideas. If you listen to the songs I write, they are the most ADHD songs ever. They have five hooks in one and it all happens in three minutes. I figured out a way of working with it.

But how shall I get ideas? ''Keep your wits open! Observe! Observe! Study! Study! But above all, Think! Think! And when a noble image is indelibly impressed upon the mind - Act!

Before you can think out of the box, you have to start with a box

You have to think outside the box.

Technique bridges among ideas, and sometimes generates them.

The imagination is how things get done. You have to cultivate creativity.

Creativity is the art of the impossible

I think there are dozens or hundreds of different forms of creativity. Pondering science and math problems for years is different from improvising jazz. Something which seems to me remarkable is how unconscious the creative process is. You encounter a problem, but can't solve it.

Every idea occurs while you are working. If you are sitting around waiting for inspiration, you could sit there forever.

The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.

Clear thinking at the wrong moment can stifle creativity.

Solve problems, make art, think deeply.

Invention requires both disciplines, strict common sense and wild imagination.

Creativity is more about taking the facts, fictions, and feelings we store away and finding new ways to connect them.

Creativity is not a talent. It is a way of operating.