James Surowiecki Quotes
Corporations hope that the right concept will turn things around overnight. This is what you might call the crash-diet approach: starve yourself for a few days and you'll be thin for life.
Citations
Surowiecki, James. "The Financial Page." The New Yorker, Condé Nast.
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James Michael Surowiecki is an American journalist. He was a staff writer at The New Yorker, where he wrote a regular column on business and finance called "The Financial Page".