Gad Saad Quotes


Consumer behaviour is a powerful realm from which to explore our biological heritage.


Citations

Saad, Gad. The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature, Prometheus Books, 2011.

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Gad Saad
Gad Saad
  • Born: October 13, 1964
  • Nationality: Lebanese, Canadian
  • Profession: Scientist

Gad Saad is a Lebanese-Canadian evolutionary psychologist and professor in the John Molson School of Business at Concordia University who is known for applying evolutionary psychology to marketing and consumer behaviour. He also writes a blog for Psychology Today, and hosts a YouTube channel titled "The Saad Truth".