John Quelch Quotes
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.
Topics
Self-Control
Negative Consequences
Positive Reinforcement
Smoking Cessation
Social Pressure
Medical
Addiction
Breaking Bad Habits
Consumer Behaviour
Environmental Impact
Habit Formation
Habitual Behaviour
Health Risks
Healthy Alternatives
Unhealthy Choices
personal change
Behaviour Change
Behaviour Modification
Citations
Quelch, John A. "Changing Consumer Behavior." Harvard Business School Working Knowledge, 2008.
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John Anthony Quelch CBE is the Leonard M. Miller University Chair Professor, Vice Provost for Executive Education and Dean of the Miami Patti and Allan Herbert Business School at the University of Miami. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School and Dean Emeritus at the China Europe International Business School, Shanghai.