John Quelch Quotes


Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.


Citations

Quelch, John A. "Changing Consumer Behavior." Harvard Business School Working Knowledge, 2008.

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John Quelch
John Quelch
  • Born: August 8, 1951
  • Nationality: American
  • Profession: Educator

John Anthony Quelch CBE is the Leonard M. Miller University Chair Professor, Vice Provost for Executive Education and Dean of the Miami Patti and Allan Herbert Business School at the University of Miami. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School and Dean Emeritus at the China Europe International Business School, Shanghai.