Charles Duhigg Quotes
But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.
Duhigg, Charles. The Power of Habit: Why We Do What We Do in Life and Business. Random House, 2012, p. 49.
Charles Duhigg (born 1974) is an American journalist and non-fiction author. He was a reporter for The New York Times, currently writes for The New Yorker Magazine and is the author of two books on habits and productivity, titled The Power of Habit: Why We Do What We Do in Life and Business and Smarter Faster Better. In 2013, Duhigg was the recipient of the Pulitzer Prize for Explanatory Reporting for a series of 10 articles on the business practices of Apple and other technology companies.