Margaret Heffernan Quotes
Business is not a science; it is not susceptible to experiments that can be controlled and replicated. Everything in business is too unpredictable for that - every business, employee, product, market is different and keeps changing.
Citations
Heffernan, Margaret. Beyond Measure: The Big Impact of Small Changes. Simon & Schuster, 2015.
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Margaret Heffernan (born 1955) is an entrepreneur, CEO, writer and keynote speaker. She is currently a Professor of Practice at the University of Bath School of Management in the UK.