Indra Nooyi Quotes

It used to be that we weren't even allowed on TV or pay-per-view, so we always spoke to our fans through the Internet.

Blogging and the Internet allow us to engage in a lot more real time conversations as opposed to a one-way dump of information or a message.

Facebook and Twitter have changed how people follow ski racing. In past Olympics, you couldn't stay in touch with the fan base that followed you during the Olympics. They thought they had to wait four years to reconnect.

I don't follow anything online. I am rather slow on that side.

Yeah, look, I think what we have with the social media and the digital media, and all the telecommunications we have today is a big megaphone, amplification.

Although I have no plans to tweet, I am fascinated by developments on the Internet.

I don't read Twitter.

I saw a report on the news: 'Peter Dinklage tweeted... ' What? You know, I don't need any of that stuff. I got an email account; that's all I need.

Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.

This younger generation that's around, that's tweeting, Facebooking and Vine-ing, the fans appreciate that because they feel like they can get to you.

I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.

I read Twitter all the time, even though I rarely tweet.

In 1998, there was no social media. People were barely on the Internet. So I had no input from fans at all. Zero.

Sometimes I ask at concerts, how many of you are on Twitter, and the crowd goes crazy. Then I ask about Facebook, and the crowd goes even more crazy.

I used to share my everyday life on the first social media platforms, and I had a pretty big following.

Facebook was just John the Baptist. Twitter is the real deal.

Everything is online these days. Even a small bit of information is immediately put up on Twitter or sent via WhatsApp.

People love to interact in real time, whether it is with each other or with content.

Thriving in the digital space is about constant commitment and engagement rather than being hit-driven like traditional media.

When we look at social media, we really look at it on a continuum, and the continuum is from accumulation to instant expression.

The digital native doesn't send a letter to the editor anymore. She goes online and starts a blog.

What the Internet has done is made it easier to stay in touch with people, and social networking has helped me career-wise by helping me keep in touch with my fans.

My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.

Twitter, Instagram - I don't do it at all.

It's not about how much screen time I have, what matters is reaching out to a huge number of people.