Paul Arden Quotes
Be unfashionable. Take risks.
Citations
Arden, Paul. Whatever You Think, Think the Opposite. Phaidon Press, 2006.
Related Quotes
Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.