Marshall McLuhan Quotes
Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
McLuhan, Marshall. Understanding Me: Lectures and Interviews. Edited by Stephanie McLuhan and David Staines, McClelland & Stewart, 2003.
Sometimes found as a larger quote: βIn an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.β
Herbert Marshall McLuhan CC was a Canadian philosopher, whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.