Ben Parr Quotes
Attention is the most important currency that anybody can give you. It’s worth more than money, possession, or things.
Parr, Ben. Captivology: The Science of Capturing People's Attention. HarperOne, 2015.
Ben Parr is an American journalist, author, venture capitalist and entrepreneur. He is the author of Captivology: The Science of Capturing People's Attention, a book on the science and psychology of attention and how to capture the attention of others. He is the President and co-founder of Octane AI, a marketing automation and conversational marketing company for E-commerce. He was previously a venture capitalist, the co-editor and editor-at-large of Mashable, and a columnist and commentator for CNET. In 2012, he was named to the Forbes 30 Under 30.