Brad D. Smith Quotes

To create something new is both thrilling and excruciating at the same time. It's great to have all these choices in front of you, and to have the writers in the room so you know exactly what they meant. But the downside is you want so badly not to screw it up!

I think I can make an entirely new game experience, and if I can't do it, some other game designer will.

The world needs a better understanding of how to encourage innovation. And innovators need to get better at it. Sign me up.

It doesn’t make sense to hire smart people and then tell them what to do. We hire smart people so they can tell us what to do.

My inspiration for new products comes from moments in my life or what's happening around me.

Collaboration and augmentation are the foundational principles of innovation.

The people who are changing our world are starting from an idea and bringing it all the way through to finished product with the power of their intellect, training, tools and available products.

Tech companies are famous for providing freedom for engineers to customize their environments & experiment with new tools... allowing for this freedom helps creativity and productivity.

Our superpower is our fierce commitment to creating a positive place to work and play. Our employees have the tools and the mandate to chase big game changing ideas.

Innovation in an existing company is not just the sum of great technology, key acquisitions, or smart people. Corporate innovation needs a culture that matches and supports it.

At Airbnb, we're trying to build a culture that supports details, celebrates them, and gives our teams creative license to pursue them.

It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.

The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.

Compliance does not foster innovation, trust does. You can't sustain long-term innovation, for example, in a climate of distrust.

I'm always working on something. I wish I had more time for free-thinking and brainstorming new ideas. That's not to say my mind doesn't wander, but I find myself wishing for more of that kind of time.

If new ideas are the lifeblood of any thriving organisation-and, trust me, they are-managers must learn to revere, not merely tolerate, the people who come up with those ideas.

We need innovation. We need great ideas that can be simply and effectively produced all over the place.

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.

One of the basics of a good system of innovation is diversity. In some ways, the stronger the culture (national, institutional, generational, or other), the less likely it is to harbor innovative thinking. Common and deep-seated beliefs, widespread norms, and behavior and performance standards are enemies of new ideas. Any society that prides itself on being harmonious and homogeneous is very unlikely to catalyze idiosyncratic thinking. Suppression of innovation need not be overt. It can be simply a matter of peoples walking around in tacit agreement and full comfort with the status quo.

Everyone has a desire, if not a need, to use their individual signatures. Whenever people meet to talk about a project, even stuffy old businessmen, they say they want to create something new.

Hire great people and give them freedom to be awesome.

Collecting the dots. Then connecting them. And then sharing the connections with those around you. This is how a creative human works. Collecting, connecting, sharing.

Be open to other people's ideas. Don't get arrogant about your ideas. Shoot a lot of options so you're not stuck with just one version of something.

Someone, somewhere has a better idea.

A company will get nowhere if all of the thinking is left to management.