Fernando Pessoa Quotes
At first, it's unfamiliar, then it strikes root.
Pessoa, Fernando. Coca-Cola advertising slogan, 1927. Quoted in Zenith, Richard. Pessoa: A Biography, Liveright Publishing, 2021, p. 660.
Most major new scientific findings are conceptually different from what the current generation of scientists have learned and been used to. It takes some time for reflection and the death of the most recalcitrant scientists. For the new generation of scientists there is no problem. Today, even college students have little trouble thinking in the framework of Einstein’s Relativity, while that was a huge problem for most when Einstein fist published at the beginning of the 20th century.
Fernando António Nogueira Pessoa was a Portuguese poet, writer, literary critic, translator, publisher and philosopher, described as one of the most significant literary figures of the 20th century and one of the greatest poets in the Portuguese language. He also wrote in and translated from English and French.