Paul Rand Quotes

Form follows beauty.

Beauty is produced by the pleasing appearance and good taste of the whole, and by the dimensions of all the parts being duly proportioned to each other.

Proportion is that agreeable harmony between the several parts of a building, which is the result of a just and regular agreement of them with each other; the height to the width, this to the length, and each of these to the whole.

Television is a visual medium. You have to create some kind of visual interest. And it's entertainment for your eyes.

I don't know what people like to see.

Everything that is made beautiful and fair and lovely is made for the eye of one who sees.

By drawing or exposing two or more patterns on the same bit of film I can create harmony and textual effects.

A still image attracts the viewer with an overall impact, then reveals smaller details upon further study.

So that ideas of sort of relaxed symmetry have been something for years that I have been concerned with because I think that symmetry is a neutral shape as opposed to a form of design.

Dimension regulated the general scale of the work, so that the parts may all tell and be effective.

The eye must be easy, before it can be pleased.

My designs are meant to attract the hand as well as the eye.

It's all in how you arrange the thing... the careful balance of the design is the motion.

The mixture of weird textures and organic surfaces creates an interesting dialogue.

I use the golden ratio to create the perfect shape on my clients' faces.

My initial attraction was just the beauty. The colors were so beautiful, the spheres were so nearly perfect.

The luster of diamonds is invigorated by the interposition of darker bodies; the lights of a picture are created by the shades; the highest pleasure which nature has indulged to sensitive perception is that of rest after fatigue.

The eye can travel over the surface in a way parallel to the way it moves over nature. It should feel caressed and soothed, experience frictions and ruptures, glide and drift. One moment, there will be nothing to look at and the next second the canvas seems to refill, to be crowded with visual events.

I've always been very interested in the visual aspect of what I do.

A good form strikes all eyes pleasantly, long before they have any science on the subject; and a beautiful face sets twenty hearts in palpitation, prior to all consideration of the mechanical proportions of the features and head.

One is attracted to beauty. Beauty is the coordination of things, in such a way, that it is what attracts you. It's almost self-defining.

I endeavor to make a picture, for instance, exert a positive influence on the observer by its coloring, mood, and compositional idea, encouraging, say, activation, tranquilization, concentration, or harmony.

Color is like music. The palette is an instrument that can be orchestrated to build form.

You try to figure out the two things that I use as the philosophy to do a golf course. The first is that most people are really interested in something being aesthetically pleasing and good to the eye. The second is that a good golfer likes good golf shots.

I do not believe that ever any building was truly great, unless it had mighty masses, vigorous and deep, of shadow mingled with its surface.