Randal Marlin Quotes

As if reasoning were any kind of writing or talking which tends to convince people that some doctrine or measure is true and right.

The design of Rhetoric is to remove those Prejudices that lie in the way of Truth, to Reduce the Passions to the Government of Reasons; to place our Subject in a Right Light, and excite our Hearers to a due consideration of it.

If only I was as eloquent as Demosthenes, I would have to do no more than repeat a single word three times.

Amplification is the vice of modern oratory.

Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided.

Don't talk to me of your Archimedes' lever. He was an absentminded person with a mathematical imagination. Mathematics commands all my respect, but I have no use for engines. Give me the right word and the right accent and I will move the world.

There is no necessity for the man who means to be an orator to understand what is really just but only what would appear so to the majority of those who will give judgment; and not what is really good or beautiful but whatever will appear so; because persuasion comes from that and not from the truth.

Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award our decisions in the same way; about which means of persuasion alone, I declare that the system-mongers of the present day busy themselves.

When you get me a good man made out of arguments, I will get you a good dinner with reading you the cookery book.

In Aristotelian terms, the good leader must have ethos, pathos and logos. The ethos is his moral character, the source of his ability to persuade. The pathos is his ability to touch feelings to move people emotionally. The logos is his ability to give solid reasons for an action, to move people intellectually.

Reading more than life teaches us to recognize ethos and pathos.

My dad wasn't the best speaker like a Bill Clinton, or a Henry Kissinger, but he had character.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Nothing is so easy as to deceive one’s self when one does not lack wit and is familiar with all the niceties of language. Language is a prostitute queen who descends and rises to all roles. Disguises herself, arrays herself in fine apparel, hides her head and effaces herself; an advocate who has an answer for everything, who has always foreseen everything, and who assumes a thousand forms in order to be right. The most honorable of men is he who thinks best and acts best, but the most powerful is he who is best able to talk and write

Telling is not selling; never make a statement if you can phrase it in the form of a question.

Eloquence is the power to translate a truth into language perfectly intelligible to the person to whom you speak.

You will never be able to truly step inside another person, to see the world as he sees it, until you develop the pure desire, the strength of personal character, and the positive Emotional Bank Account, as well as the empathetic listening skills to do it.

Politeness is better than logic. You can often persuade when you cannot convince.

It is my custom to keep on talking until I get the audience cowed.

Rhetoric is the counterpart of logic; since both are conversant with subjects of such a nature as it is the business of all to have a certain knowledge of, and which belong to no distinct science. Wherefore all men in some way participate of both; since all, to a certain extent, attempt, as well to sift, as to maintain an argument; as well to defend themselves, as to impeach.

Rhetoric is useful because the true and the just are naturally superior to their opposites, so that, if decisions are improperly made, they must owe their defeat to their own advocates; which is reprehensible. Further, in dealing with certain persons, even if we possessed the most accurate scientific knowledge, we should not find it easy to persuade them by the employment of such knowledge. For scientific discourse is concerned with instruction, but in the case of such persons instruction is impossible.

Arguments out of a pretty mouth are unanswerable.

[M]ere knowledge of the truth will not give you the art of persuasion.

A good symbol is the best argument, and is a missionary to persuade thousands.

There is something about words. In expert hands, manipulated deftly, they take you prisoner. Wind themselves around your limbs like spider silk, and when you are so enthralled you cannot move, they pierce your skin, enter your blood, numb your thoughts. Inside you they work their magic.