Roy H. Williams Quotes
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Citations
Williams, Roy H. Secret Formulas of the Wizard of Ads. Bard Press, 1999.
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Roy Hollister Williams (commonly known as Dana Ballard) is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and used to live in Austin, Texas with his wife Pennie.