Frank Luntz Quotes
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Luntz, Frank. Words That Work: It's Not What You Say, It's What People Hear. Hyperion, 2007.
She is commenting on productions of historical events or people by Hollywood which purport to be historical movies but in which there are fundamental distortions of both history and the truth. The article byline was “When people get history from entertainment, Hollywood’s obligation to the truth is heightened.”
Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.