WILLIS SMITH
Jessie Helms was his young assistant who drafted this race baiting ad. There are two vicious but subtle aspects to this kind of attach ads. First, not that the ad does not address the problem of white men working along side of blacks. It only refers to wives and daughter. This interracial sex innuendo played on and increased the fear of whites that Blacks would commonly rape white women. The second nasty aspect of the ad is the specific attack on the opponent. Instead of saying that he favored desegregation, the phrase “mingling of the races” was used which implied that Graham was in favor of biracial intermarriage and children—again another sex innuendo. When integration of the workforce finally occurred in the South, there was no increase in Black men sexually assaulting white women. There has been a substantial increase in racial intermarriage however as racial bigotry has diminished in America.
Willis Smith was a Democratic U.S. senator from the state of North Carolina between 1950 and 1953.