MARYA MANNES


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She was writing regarding the first use of television in a presidential campaign and the first time the public had ever been exposed to spot political ads. The practice, innovated in the Eisenhower campaign of 1952, was thought of as playing to the lowest element of the electorate’s psyche—selling politicians as if they were breakfast cereal or soap flakes.


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  • Born: November 14, 1904
  • Died: September 13, 1990
  • Nationality: American
  • Profession: Journalist

Marya Mannes was a 20th-century American author and critic, known for her caustic but insightful observations of American life. Mannes also wrote under the pen name of "Sec."