LEON BAXTER
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In 1934 writer Upton Sinclair won the California Democratic gubernatorial nomination. The Republicans spent three times the funds that they had committed against Roosevelt in the 1932 presidential election to defeat Sinclair. In particular, they used the first "media consultants" in American political campaigns to comb through all of Sinclair's novels finding dialogue of the villains which were then ascribed to Sinclair in a series of cartoons distributed throughout the state:
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