HENRY LUCE

Mr. Luce, you've asked a fair question and I'll give you a fair answer. I've been in politics thirty-five years and everything that could be said about a human being has been said about me. But my wife has never been in politics. She has always conducted herself in a circumspect manner and no one has a right to make derogatory remarks about her. Now your wife has said many unkind and untrue things about Mrs. Truman. And as long as I am in residence here, she'll not be a guest in the White House.

Show me a man who claims he is objective and I'll show you a man with illusions.

Time should make enemies and Life should make friends.

Publishing is a business, but journalism never was and is not essentially a business. Nor is it a profession.

I became a journalist to come as close as possible to the heart of the world.

I am all for titillating trivialities. I am all for the epic touch. I could almost say that everything in Time, should be either titillating or epic or starkly, supercurtly factual.

Journalism is the art of collecting varying kinds of information (commonly called news) which a few people possess and of transmitting it to a much larger number of people who are supposed to desire to share it.

I suggest that what we want to do is not to leave to posterity a great institution, but to leave behind a great tradition of journalism ably practiced in our time.

American Century

To see, and to show, is the mission now undertaken by Life.

The world of the 20th century, if it is to come to life in any viability of health and vigor, must be to a significant degree an American century.

Publishing is a business, but journalism never was and is not essentially a business. Nor is it a profession.

Time should make enemies and Life should make friends.

Show me a man who claims he is objective and I'll show you a man with illusions.

Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.

There are men who can write poetry, and there are men who can read balance sheets. The men who can read balance sheets cannot write.

I became a journalist to come as close as possible to the heart of the world.

To see, and to show, is the mission now undertaken by Life.

I suggest that what we want to do is not to leave to posterity a great institution, but to leave behind a great tradition of journalism ably practiced in our time.

American Century

Journalism is the art of collecting varying kinds of information (commonly called news) which a few people possess and of transmitting it to a much larger number of people who are supposed to desire to share it.

The world of the 20th century, if it is to come to life in any viability of health and vigor, must be to a significant degree an American century.

Of necessity, we made the discovery that it is easier to turn poets into business journalists than to turn bookkeepers into writers.

To see life. To see the world. To watch the faces of the poor, and the gestures of the proud. To see strange things. Machines, armies, multitudes, and shadows in the jungle. To see, and to take pleasure in seeing. To see and be instructed. To see and be amazed. (Describing the powers of photography; written for the launch of LIFE Magazine, 1936.)

Not much longer shall we have time for reading lessons of the past. An inexorable present calls us to the defense of a great future.

I am all for titillating trivialities. I am all for the epic touch. I could almost say that everything in Time, should be either titillating or epic or starkly, supercurtly factual.