It is control and domination over information, ideas and knowledge that has enabled the centres of power in the West to shape the world in its own image. More than information and ideas, the West has also succeeded in molding some of our most fundamental values through a whole variety of avenues ranging from comics and cartoons to films and music. The attitudes of significant strata of non-Western societies towards attire and architecture, fashion and food, life and leisure have been determined to a large extent by values transferred from the West. Indeed, it has reached a point where even our thinking on certain aspects of male-female relations, on the position of the woman, on the upbringing of the child, on the family, and on the community are now being conditioned by Western values and worldviews …. Long before Western values and ideas on these aspects of life began to penetrate our societies, we had already structured law, administration, government and the economy on Western models.
