The self is just not a worthy enough vehicle to worship.
We're built to need a thing. I do think everyone has god. It's just, who's god for you? Is it god in the sky? Is it Shantel who teaches hot yoga Thursday mornings? Is it the person you're in a relationship with? I hope not.
Is the work of sun worshippers to honor those who think they can see the sun? Or to worship the sun?
It is imperative that the Christian, at the beginning of his pursuit to understand what true worship is, gets it clear that the object of our worship is to be God and God alone.
God is omnipresent; even a pebble in the Narmada can represent Him and serve as an object of worship.
The object of man's worship, whatever it be, will naturally be his standard of perfection. He clothes it with every attribute, belonging, in his view, to a perfect character; and this character he himself endeavors to attain.
Culture's essential service to a religion is to destroy intellectual idolatry, the recurrent tendency in religion to replace the object of its worship with its present understanding and forms of approach to that object.
