Voter Profiling Quotes

Psychological mapping for political ends is now going to be part of every campaign.

Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick.

Candidates and their consultants keep making the same mistake. They assume that all independents are bundled neatly together ideologically between Republicans and Democrats.

I said that one can't stereotype [Donald] Trump voters anymore than they can anybody else.

To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House.

Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.

Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using data on shopping habits, leisure activities, voting histories, charity donations, and so on, in order to pinpoint likely supporters and the type of appeal most likely to win them over.