Viewer Trust Quotes

I had this unusual mix of curiosity, the ability to write in ways people understood, and when I appeared, viewers seemed to trust me to get them through some cataclysmic changes.

My hope is to be a trusted utensil for viewers. Like, literally, 'That thing works. I can rely on that thing.'

We provide new programmes, concepts, shows, regardless of what's on other channels. After all, we command viewer loyalty and we are trustees of public faith.

I'm not out to max my income. I think my viewers would call me on that right away if I did.

When you have Candidate A saying the sky is blue, and Candidate B saying it's a cloudy day, I look outside and I see, well, it's a cloudy day. I should be able to tell my viewers, 'Candidate A is wrong, Candidate B is right,' and not have to say, 'Well, you decide.' Then it would be like I'm an idiot.

With 'The X Factor' I think the audiences have lost faith and trust in it so that's its problem. You want to be watching something real and dynamic and something you can trust and believe in.

I talk about things from the perspective of the consumer - mostly because that's what I am. A guy going out and buying things and sharing that experience with the viewer. Nothing should change that, but if it ever does, I'll absolutely make it known.

Our viewers are very educated, they can tell if I train or not.

I do feel if we underestimate the viewer, it's at our own peril.