Video Concept Quotes

I'm really involved when it comes to creating the video concepts.

I'm a very creative person, and you know when I hooked up with Benny Boom, I said I want it to be a different kind of video. I want it to be crisp, and I want it to relate, [and] not to be so far over people's heads. And that's when we came up with the p-t-d-d-d-d-d (camera flashes.) You know with the picture changing, and that's it.

Whenever I'm writing a song, if I have an idea for the music video, that's how I know it's a good song.

Yeah, I co-directed '23.' Yeah, the whole concept of the video... Even with that video, I feel like it's not a video that you can get sick of. You can always go back and watch that and it's fresh.

When I was thinking of video ideas for this song, I wanted it to reflect the energy of the music and express the big eye roll that 'Sit Here and Cry' is. I had a very specific visual vision for it, and when I saw Sam Siske's reel, I knew he was going to get it.

When I did 'Happy Birthday,' I wrote the treatment for the video before I wrote the record. And once I wrote the video, I had a clear understanding of what I wanted; I created the soundtrack to that video.

I guess at that moment in time I had a certain... presence? A certain level of presence in the industry. But that was at Madonna's request. There was a concept for the video ["Material Girl"], and the idea was that it was kind of a Howard Hughes and Marilyn Monroe sort of idea, that there was this guy behind the scenes making it all happen. And she saw me as that guy, so she asked for me.

When I'm writing songs, I write visually. When I'm writing the words down and I listen to the melody and the lyrics, I start seeing the video form. And if I can get through a song and from the beginning to the end have the whole video in my mind, I think that's a great song.

I think the best music videos are the ones that have nothing to do with the song. Those are all my favorites.

'Kamariya' is a wonderfully composed song. The concept for the video is so fresh, and it's unlike anything I have done before.