Data is not useful until it becomes information.
Not all information is beneficial.
Do not seek for information of which you cannot make use.
Data by itself is not useful. Data is only useful if it can be applied for public benefit.
All information is good, even when it is bad.
If the metrics you are looking at aren't useful in optimizing your strategy - stop looking at them.
If you have information you've got the world by the balls. But we have to convert information into knowledge in order to make it humanly useful.
Information wants to be useful.
