My biggest obstacle is trying to keep the music pure to what I want to release. I don't want any corporate suit telling me what story to tell.
What's so wonderful about the street is it's organic music. No preservatives. There's no other reason to be out there except you just love music and want to play.
We are firm believers that the first time somebody hears a brand new song from the band, it shouldn't be on a cell phone camera with the distortion or anything where you can't make it out. We want to present it right.
My music is some of the most honest music that's been released and I think that's why people buy it.
The idea of 'raw' music, to me, is honesty: getting people to feel you with the least amount of production possible, the shortest distance traveled emotionally, sonically.
Genuine music, to me, is the one which has no purpose. It should be as natural and as purposeless as the flow of the river.
We put out real hip-hop at a time when it was turning into pop or R&B ... We brought the focus back to the music in its rawest form, without studio polish or radio hooks. ... People want something that gives them an adrenaline rush. We're here to supply that fix.
I don't think of my music in terms of a career. I just want to get it out there and do it. I'm not manipulating my sound to be like anybody or trying to write to sound like anybody else.