It's hard to make a cultural phenomenon every time.
Everybody wants to go see the big hit [at the theatre]. Not because it's any good. Because it's the big hit and everybody wants to be able to talk about the big hit.
Trending topics helped make Twitter a more relevant metric of what the world was talking about at any given moment. Google has worked for years in the space, most notably with Google Trends and Hot Searches, but Google+ offers the search giant the ability to see what is truly trending in real time.
You're one kick away from being Public Enemy No. 1. You're always one kick away from trending on Twitter as the No. 1 loser in America.
And it's not only films, I'm pretty unaware of anything that's going on in popular culture right now.
Without social networks, you're not the coolest thing on the Christmas list, and you're not getting any bite.
If something is being written about a lot, there's a conversation there; there's a dialogue there. There's probably a reason for it that it resonates deeply in some way.
As far as what makes a viral video, then it's gotta be something that you've either never seen before, a fresh piece of comedy, or something that relates to something topical.
I make pop culture.
Everything that's rock n roll is ever meant to be is happening now. I need to get over the shock that that thing is actually happening and that thousands of millions of people around the world are watching.
It's hard to be a breakout show and stay on top. We're like the flagship show over here.
My goal was always to be part of pop culture and relevant to young people, to interact with the people they hold in high esteem.
Comic-Con has become more of a pop cultural festival, and to not be included feels like you're missing the biggest celebration of the year.
I just wanna be relevant.
I got my Gucci nails done for a photo shoot. After the shoot I would be on Snapchat and Instagram and everybody was hitting me up about it. Eventually that turned into kids sending me photos of them getting Gucci nails.
They say I'm old news. Well who the new star? Cause if I'm goin anywhere it's probably too far.
I'm bored with that line. I never use it anymore. My new line is 'In 15 minutes everybody will be famous.'
The thing is, if one person recognises you and takes a picture, then four other people who don't even know you want to do the same.
Constantly writing with new people is important. Also, listening to new music that's popular and that's making a splash - that's how I get motivated.
With 'Haters Back Off,' I'm creating something that I want to make, and I'm not focused on, 'Is this gonna trend, is this gonna be popular?' I'm just focused on telling the story.
Blue Ivy is a star. She is just a star. I can see.
If you want reach fans on-line definitely pay attention to things like hashtags and to what's trending at the moment. Try to connect to what's hot and to reach out to and to follow the right people. You never know who might re-tweet you and help you get some more followers.
Every day I wake up and my popularity gets bigger and bigger.
We always trend set.
I don't even know what is popular.
