Test Audience Quotes

My kids were always my test audience. I'd take home the dailies and show them what we'd been filming that day.

Anything that's memorable about a movie is often what a test audience will object to because they're being asked to be experts. They just compare the film they finished watching to all of the other films that they've seen.

The test audience holds a great deal of power in the process of filmmaking in the United States.

People test movies within an inch of their life so that the entire audience experience is a uniform one.

Rain Man certainly didn't test really well. If you look at it carefully, you have a disease autism they didn't understand back then, they didn't know in the test audience whether it's okay to laugh or not laugh, because it's a film that's done in a way where, "Well, maybe I'm not supposed to laugh." At the end of the film, Dustin Hoffman gets on the train and doesn't even acknowledge his brother. Not even a glance, nothing. That's why the studio said, "Can't you just have him look at Tom Cruise at the end of the film?"

What if Shakespeare had had a test audience for Romeo and Juliet or Hamlet?

I understand why some bands don't like test new songs, but for us it's been very helpful and it hasn't really backfired. I was nervous that our second record was - you know, you could hear the whole thing on YouTube before the album came out because we played it all live, but it ended up being something that people appreciated.

I think test screening works at its best when the audience knows what it's getting.