Swim upstream. Go the other way. Ignore the conventional wisdom.
It is safest to take the unpopular side in the first instance. Transit from the unpopular is easy... but from the popular to the unpopular is so steep and rugged that it is impossible to maintain it.
I always went left to what everybody else was doing. I'm used to going against the grain.
I always seem to be singing against the grain.
When I got the job with 'Superman,' it felt like somebody threw me into the ocean. I was just trying to figure it out, to figure out how to tread water. Lucky for me, I'm part of a great team.
You have to know how to go against the trend of the times.
Never forget that only dead fish swim with the stream.
That has been my entire life story, running against the current and running with the current. Sometimes running with the current is underestimated.
In every respect the burden is hard on those who attack an almost universal opinion. They must be very fortunate well as unusually capable if they obtain a hearing at all.
Only dead fish go with the flow.
I don't want to follow the herd.
Since I know how crazy this business is, I do the opposite of what I see other people doing.
To be counter to the culture, you are by definition willfully and actively ignoring the culture, i.e., reality.
