Studio Strategy Quotes

I'm not saying that the action/science-fiction genre is bad in itself. I make those films. I'm just saying that the studios have put all their cards on black.

I really believe, especially with 3D, you kind of have to approach it as this holistic thing. You have to kind of mount a 3D movie; you can't just add 3D as a kind of a special sauce sprinkled on top of a dish afterwards to give you an extra 20-percent in theater grosses, which I think is the way a lot of studios perceive it.

The problem is some of our riskier films just don't make as much money. But if you only make films that will just be commercially successful, then you can also sink yourself as a studio.

Then something fails and they're all out again, but DVD revenue is disappearing, you know, it's not disappearing but it's going off a cliff and what that's done is it's polarized the industry in a way that I've never seen before where studios are making less, they're bifurcating their choices where they're either going very, very big or they're just picking up a few rights on an acquisition basis or making really small things.

I don't know when the last time was that Steven Spielberg or George Lucas made a movie with Universal, but I can tell you that Universal is leading the charge. They're looking at film differently. They're planning ahead in a way that I've never seen a studio do before. They're believing in a relationship between fan and film franchise, in a new way. They're more receptive to an audience, in part because of social media, in a way we've never been allowed.

You never hear of a live-action studio that has been making so-so films looking over at a studio that's making great movies and going, 'Oh, we see the difference - we're using a different camera.'

I think audiences ultimately want something new. I think the business model for a franchise is such that it's very low risk because you have data and studios love data.

I remember a meeting I had at MGM. It was at the end of their reign. They say we have you under contract, and because you’re under contract, we’d like to you to work. I said, well, that seems fair. But if it’s a really good movie, they were going to give it to a particular actor that was not under contract. The bottom line was they were going to pay you more if it was a bad one and pay you less if it was a good one.

While I was making my solo films, RKO was busily trying to get me and Fred Astaire back together. The studio wanted to capitalize on the success of 'Flying Down to Rio' and realized that the pairing of Rogers and Astaire had moneymaking potential.