Strategic Pricing Quotes

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

I've argued with the senators and congressmen I've talked to. You don't want to be too little too late. If you buy them at the right price, you may be buying two trillion of face value.

It's widely assumed that you can't compete with free, and that seems like a reasonable thing to think. But this has not been my experience.

The reality is that we've seen the last of any serious price wars for a long time. I don't think any of the others could afford it, certainly not on a long-term basis.

If you're going to play the bargaining game, you just need to make the other side mad. You want them to get a little annoyed. Then you know that you've come in with a good price.

Cutting prices or putting things on sale is not sustainable business strategy.

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

Basically, the single-most important decision in evaluating a business is pricing power.

Never be afraid to ask for too much when selling or offer too little when buying.

I raised my prices since there wasn't any competition it was just the smart thing to do. Why would I keep my prices up if their wasn't anyone to beat?

There is no perfect mathematical formula for pricing a business.

The single most important decision in evaluating a business is pricing power.

Jeff Bezos is on his way to becoming the wealthiest American, and by giving away his product at much reduced prices to food stamp recipients, he's building a moat around his life to where the pitchforks and the barbarians will avoid him 'cause they'll think he's on their side.