I've always been known for making socially conscious music in the midst of the love songs and the bedroom songs.
Such times of crisis have inevitably brought 'music of conscience' to the fore and I expect we will be hearing more and more of it in the immediate future. When people feel empowered to come together and raise their voices, also will mean raising their voices in song as well.
It's not that you don't make any money doing conscious rap music. You make a lot of money doing this, but if you're greedy and you're not satisfied with $500,000 a year, and you want $2 million a year, then you will suffer as a conscious rap artist.
So it's not really whether you talk about politics, but how well were you able to do it. Peter Gabriel and Sting get away with it...U2...the examples are there, of people being able to carry these subjects in the music, and the audience is absolutely able to embrace subjects that aren't just the stuff they already know about. And they're actually able to learn stuff.
I like the idea of politically charged music a lot, but it usually seems to be preaching to the choir and ineffective.
What was nice about the nineties is that it was an example of music that responded to a desire of the times. It spoke to the social conditions of the times. Women were making more money. Women were saying, "My voice counts. If we're going out on a Friday night, I don't want to see a Rambo movie. I want to go see a singer/songwriter who sings about my life".
The aggressive, energised, political, or even politicised, culturally aware music hasn't really existed [recently].
In an odd way, Donald Trump and maybe Brexit is gonna be great for inspiring a new wave of socially conscious political music.
