I might find out about a songwriter and start following them on Instagram. Within a day, we might be hanging out and feeling out whether we can work together.
I think that people post to social media to help shape their public identity.
It can be easy to become 'friends' or 'connected' with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.
A majority of my YouTube friends I've made because I made a trip down to California and literally tweeted them saying, 'Hey! Come over - let's shoot something!' And then two strangers will just meet up, talk, and shoot something.
I actually feel like I have developed friendships through Twitter, people that I've worked with I can kind of keep up with them. I've totally turned a corner. I get it. And Instagram.
There are a lot of musicians I've met on Twitter where it was like, 'Hey, I like your music' - and then I ended up meeting them and it turned into a friendship.
Twitter helps me connect to the people who help make my music, or the cycle of an album, complete. Without them experiencing the music, it doesn't really exist, so it doesn't make sense to not involve them.
In terms of being a 'sneakerhead,' there was one point where I was obsessively following every sneaker blog. That's the beauty of Twitter: To get the heads up on what's coming out.
I've gone to readings to see authors after meeting them on Twitter. And while there, I've found myself sitting next to still more writers who I met on Twitter, too.
My vision is that everyone who has ever won an #SBS retweet from me becomes part of a friendly club. Like-minded individuals can share successes and learn.
For me, on social media, I try as hard as I can to be myself.
No alliance can be formed on Twitter.