There’s always someone who knows something.
A doctor may know more than a peasant, but a peasant and a doctor know more together.
I'm a guy that after having experience in radio and stuff, if I can trust the people I'm working with, I get a real thrill with working with other people who are good at what they do.
Crowdsourcing is a great way to approach creation because in any given point there's always somebody on the Internet who knows something better than you do.
Usually I'm trying to work with people that I've worked with before, so we have a certain amount of know-how and what we're going to do together.