At Christmas you can get real bargains. I saw one item marked down ten dollars. It was a yacht.
Christmas is the biggest holiday in numbers - in terms of gross amounts - because you have one and a half to two months.
Not everyone who sells Christmas trees believes in Santa Claus.
If you sell a physical product, you have a lot of Q4 upside and unpredictability, but now you have to manage your cash to get to Q4 so that you can invest in building inventory to over-perform.
My mom used to say that Greek Easter was later because then you get stuff cheaper.
Money is made at Christmas out of holly and mistletoe, but who save the vendors would greatly care if no green branch were procurable?
I don't believe in paying full price for clothing.