Like all businesses ACID has its ups and downs. There are actually seasons when business will pick up such as Christmas time and carnival time. There are other times when business will run very slow.
If you sell a physical product, you have a lot of Q4 upside and unpredictability, but now you have to manage your cash to get to Q4 so that you can invest in building inventory to over-perform.
Belief is invisible, so there is enough space for everyone's. Except in the shops at Christmas.
I don't see anybody pointing to desktop PCs as being a hot Christmas item.
People were desperately trying to fill their seats for the summer. And so prices are really low right now. And so they are kept from raising prices to make up for that difference.
You can technically lose money during the playoffs if you don't raise your ticket prices.
A rose by any other name would smell as sweet, but would not cost half as much during the winter months.
