We've become a country that is often risk averse. That's not the way to succeed.
The culture of Booking.com has been very good for me because it's a culture where you're allowed to fail. When you think about taking risks, if it's OK to fail, you actually do a lot more. And you learn a lot quicker.
If you are going to have a risk-taking culture, you can't really look at every failure as a failure, you've got to be able to look at the failure as a learning opportunity.
The "public" seems to have bought into this belief that life can, and should, be run without risk, that all accidents are avoidable, and that death is something that only happens to people who eat meat and smoke.
When people take risks and it's not rewarded, in the case of 'Mirror's Edge,' it's makes it harder for others to be comfortable taking risks.
If the culture you have is radically different from an 'experiment and take-risk' culture, then you have a big change you going to have to make - and no little gimmicks are going to do it for you.
A risk-taking environment starts at the top of a corporation. If the CEO doesn't have this spirit, chances are you won't find it anywhere else in the organization.
