If consumers make better choices, the marketplace will change.
Being Human clothing was first launched in France, Belgium and Spain, where the brand's philosophy of look good, do good is connecting with people and not just Salman Khan.
People want to feel good about the choices they make. They want to know they're choosing material that's not going to harm the environment.
Buy only because something excites you, not just for the simple act of shopping.
Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.
I'm not against people buying clothes; I think clothes are wonderful, and I'm very materialistic myself - but there's a way of finding a compromise. I just think we can buy less and pay more, to make sure people aren't being exploited.
If you're not buying recycled products, you're not really recycling.
I always believe in buying things locally; anything locally made is a big plus, along with organic materials. I try really hard to do that, and brands really pop out to me if I know they're trying to be environmentally friendly.
Conscious luxury is the wave of the future because everyone should be aware of what they put on their bodies just like they are aware of what they consume.
I don't feel very comfortable defending my fashion except to say that people don't have to buy it. You do have to consume. You have to live. If you've got the money to be able to afford it, then it's really good to buy something from me, but don't buy too much.
Look what consumer power has done with organic food; we can do the same with clothes.
