Almost every day I wrap up my two-hour live broadcast and I say to myself as I'm driving home, 'I wish I would've done this' or 'We really should have gone live longer with this segment.'
It is not entirely true that a TV producer or reporter has complete control over the contents of programs. The interests and inclinations of the audience have as much to do with the what is on television as do the ideas of the producer and reporter.
in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
The once inviolate frame within which programs or commercials were displayed on television - always separately - has been violated to a pulp. Program content is seen increasingly as a mere backdrop on which ads are posted like billboards on a fence.
Our program for American GIs can be heard at 1630 hours.
I don't watch 'TUF.' I don't watch it because I don't like how they show me.
We can place a product, virtually any size, in almost any location. It really depends on what the program and the video in each individual episode provides in terms of a logical or contextual background.
I do think that television, in its early years, played a significant role in that standard-setting, enforcing a certain decency among people. They took their role seriously, and the people behind the camera took their role seriously, too.
I can't remember how many years it's been since I last saw a David Parsons program or what I saw whenever it was, but that isn't surprising, since I can't really remember the first half of a David Parsons program while I'm watching the second half.
My job is to benefit the listeners first and foremost, entertain the listeners first and foremost, and to get ratings. You can't get ratings without listeners. So I wanna do things that the listeners enjoy, even though you may hate me for it or you may love me for that.
